Are you considering launching a mobile application, game, or smart toy? This can be a great way to extend your company's brand and capitalize on the emerging connected play market set to triple over the next 5 years. However, before you begin, make sure you understand the privacy protection laws that exist when engaging with children. This article is a good place to start and if you don't want to go at trying to meet these laws alone, know that you can leverage the playPORTAL platform for instant privacy compliance for your app.
The Children’s Online Privacy Protection Act (COPPA) applies to any commercial website or online service that collects personal information from children under 13 years old. The collection of personal information from a child under 13 without prior parent approval will result in a COPPA violation of over $40,000 per individual violation.
In 2014, Yelp paid a $450,000 fine and in 2018, VTech paid a $650,000 fine to the FTC for improper collection of children’s information without explicit parental consent. Read the full article here.